Art Direction

• 360 campaign

• Motion

• Design

• Art Direction • 360 campaign • Motion • Design •

Moss

Brief

Moss required a transformative concept for their Spring-Summer ATL campaign to shift the brand perception into a new, more dynamic space. The objective was to move beyond standard tailoring and present a brand voice that was confident, stylish, and self-assured for the modern man.

YouTube and VOD

Response

We developed the platform "Be MOSS Bold" defining style as a mindset rather than just a look. The art direction was anchored in "The Power of Three," a visual system that captured every outfit from three distinct perspectives: a wide shot for aspirational lifestyle context, a mid-shot to showcase the cut, and a macro shot to highlight craftsmanship. This approach allowed us to tell a complete story of "where, how, and why" for every garment.

30 second video edit optimised for youtube blending lifestyle with product focus

OOH

Result

The refreshed visual identity resonated strongly across OOH and digital channels, delivering over 15 million impressions and driving a noticeable uplift in seasonal brand sentiment.

Creative Direction Jonas Carvell
Head of Social Viren Mistry
Account Manager Rosie McDonald
Motion Nics Clavier
Artwork Philia Perekekeme
Artwork Kevin O’Brien