TV

• Motion

• Art Direction

• 3D

• TV • Motion • Art Direction • 3D •

Unilever (Fluocaril) TVC

Client - Fluocaril (UniLever)
Art Director - Jonas Carvell
Motion Graphics - Jonas Carvell
Production - Hogarth Hungary

Brief

Unilever required high-fidelity motion graphics for the broadcast of their Fluocaril TV commercial in the French market. The objective was to elevate the brand's on-screen presence with polished, broadcast-ready visual assets that reinforced brand recognition during key moments of the spot.

Response

As Art Director and Motion Designer, I led the creation of the campaign's core animated elements. This involved developing a dynamic logo animation to serve as a strong brand mnemonic, alongside designing and animating a suite of alternative end frames to offer flexibility for different edit lengths and messaging needs.

Result

The project was successfully delivered via Hogarth Hungary, resulting in a premium set of motion assets that were implemented across the national TV campaign, ensuring a consistent and high-quality brand finish for the commercial rollout.