Art Direction

• OOH

• Motion

• Social

• Art Direction • OOH • Motion • Social •

Tideford

Creative Lead - Jonas Carvell
Social Creative & Copywriter - Laura Box
Account Manager - Rosie McDonald
Motion - Kevin O’Brien
Video - Nics Clavier

Brief

Tideford required a multi-channel relaunch campaign (Instagram, TikTok, and OOH) to introduce three new SKUs and a refreshed visual identity. The core challenge was to inject energy into the brand using vibrant new colourways and to successfully debut their new illustrative mascot, "Rudie the Foodie," to a younger, digital-native audience.

Response

We developed a personality-led creative strategy that combined punchy, playful copywriting with dynamic motion graphics. By animating Rudie the Foodie in a way that felt native to social platforms, we turned static illustrations into character-driven storytelling that matched the zest and vibrancy of the new product packaging.

Result

The campaign successfully re-energised the brand's presence, delivering a strong launch for the new range. It generated over 850,000 impressions and achieved a high engagement rate on TikTok, effectively establishing the new mascot as the fresh face of Tideford Organics.