Creative Direction

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Design

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Social

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Strategy

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Copywriting

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Film

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Creative Direction • Design • Social • Strategy • Copywriting • Film •

About

I’m an Art Director with 10+ years’ experience leading creative vision, directing teams, and delivering multi-platform campaigns across FMCG, food, fashion, lifestyle, and electronics.

I’ve partnered with brands including Unilever, Pernod Ricard, Deliveroo, Monsoon, BBC, and GDK, taking projects from strategy and concept through to execution across social, digital, print, OOH, and experiential.

Experienced across graphic design, motion graphics, 3D, video editing, branding, and social-first content, I’m a confident presenter and collaborative problem-solver, passionate about delivering work that engages audiences and drives measurable results.

Experience

Design Lead
Goodstuff
June 2024 - Present

  • Manage the design team in a social first agency, owning creative direction and delivery across culturally relevant social content, brand platforms, and integrated campaigns.

  • Drive concept development, art direction, and execution of multi-platform creative including social-first campaigns, motion, film, and visual identity systems.

  • Partner closely with strategy, media, and production teams to translate audience insight into bold, effective creative ideas.

  • Build trusted senior client relationships, confidently presenting creative vision and guiding stakeholders through concept, execution, and rollout.

  • Mentor and develop designers, fostering high creative standards, strong craft, and collaborative ways of working.

  • Play a central role in new business pitches, shaping creative strategy and leading ideation across social, content, and campaign briefs.

Senior Creative Designer (FTC)
Monsoon
Jan 2020 – Jan 2021

  • Creative Leadership: Led the visual direction and creative output for both the Womenswear and Childrenswear divisions.

  • Omni-Channel Delivery: Oversaw the creation of cohesive content across all digital touchpoints, including e-commerce, CRM/email marketing, and social media.

  • Retail & Print: Conceptualised and executed physical brand assets, including high-impact retail window schemes, POS materials, and seasonal look-books.

  • Campaign Management: Directed the end-to-end production of seasonal campaigns, ensuring brand consistency from initial concept to final rollout.

Skills

  • Creative Leadership & Vision

  • Presenting ideas

  • Managing creative teams

  • Strategic & Commercial Awareness

  • Cross-Channel Art Direction

  • Pitch & New Business Leadership 

  • Production workflows

  • Resourcing

  • 360° campaigns

  • Art Direction

  • Graphic Design

  • Motion Graphics

  • On-set art direction

  • Content creation

  • Moodboarding

  • Storyboarding

  • Mocks

  • Design guidelines

  • Shoot production

  • Project management

  • Print production

  • Event production

  • Retail window schemes

  • OOH advertising

  • Creative strategy

  • Budgeting

Art Director
Hogarth Worldwide
February 2022 - June 2024

  • Delivered integrated creative across digital, social, print, and film for global brands including Deliveroo, Unilever, L’Oréal, TK Maxx, Kraft Heinz, Santander, and Pernod Ricard.

  • Lead art direction across campaigns, ensuring visual consistency, strong storytelling, and high production values across all touchpoints.

  • Presented creative work to clients and internal stakeholders, clearly articulating ideas and securing buy-in through confident storytelling.

  • Supported new business wins.

Senior Creative Designer
CASIO G-SHOCK
June 2017 - August 2019

  • Creative Leadership: Leading the creative direction entirely from initial concept through to final output.

  • Art Direction: Directing and producing photo shoots for key seasonal campaigns.

  • Experiential & Social: Producing in-store cultural events and collaborations (specifically at the Carnaby St store) with accompanying social media content.

  • Campaign Delivery: Executing full 360° campaigns and ATL advertising strategies.

  • Retail Design: Designing pop-up spaces and bespoke window schemes for high-street and shopping mall locations.

Tools

  • Photoshop

  • Illustrator

  • InDesign

  • Figma

  • Lightroom

  • Capcut

  • After Effects

  • Premier Pro

  • DaVinci Resolve

  • Nano Banana

  • Google Veo 3

  • Adobe Firefly

  • Sora 2

Senior Designer (FTC)
IIAA
Jan 2021 - February 2022

  • Managing a team of designers

  • Crafting creative direction for projects for print/web/social across the companies three skincare sub-brands.

  • Art directing content for web and social media.

  • Overseeing the re-platform of the iiaa direct website. 

  • Packaging design

  • Artworking

  • Presenting ideas

  • Video Production

Graphic Designer
BBC
March - June 2017

  • Graphic Production: Produced all on-screen graphics for seasons 3 and 4 of the TV series “People Just Do Nothing.”

  • Project Management: Delivered high-quality assets to strict script specifications, managing tight deadlines and budget constraints.

  • Collaboration: Coordinated with the Production Designer, Art Director, Director, and writers to ensure the seamless execution of all graphics appearing on camera.

Get in Touch

Whether you have a question, an idea, or just want to say hello, feel free to reach out, I’m here to help.