Art Direction
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Paid Social
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Art Direction • Paid Social •
Beefeater
Brief
Create a paid social campaign video for youtube and instagram custom drinks build to promote Beefeater 24, positioning it as a premium choice for elevated nightlife. The content needed to blend lifestyle energy with precise, high-end pours, designed specifically for paid social.
Response
We art directed a cinematic drinks build that fused tactile mixology with a bold nightlife aesthetic. The shoot leaned into rich textures, controlled lighting, and a distinctive neon red glow — echoing the Beefeater 24 bottle and dialling up after-dark appeal. The result balanced craft and culture: premium pours with a confident, modern edge.
Result
The film launched as part of a paid social campaign, delivering strong performance across platforms — achieving over 1.2M views, 3.8M impressions, and consistently high completion rates, reinforcing Beefeater 24’s premium credentials in-feed.
Agency — Hogarth Worldwide
Production — Gramercy Park Studios
Client — Beefeater Gin (Pernod Ricard)
Art Direction — Jonas Carvell
Account Manager — Jennifer Quiggin
Account Director — Lauren Birkbeck
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