Social
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Content creation
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Culture
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Social • Content creation • Culture •
German Doner Kebab
Head of Social - Viren Mistry
Design Lead - Jonas Carvell
Social & Content Director - Rosie McDonald
Conceptual Creative - Laura Box
Motion Graphic Designer - Nics Clavier
Social & Content Senior Executive - Lily Bennett
At Goodstuff, I lead the design team behind German Doner Kebab UK’s social media presence, bringing high street energy to the scroll. From trending TikToks to punchy paid campaigns, we deliver high-volume, culturally relevant short-form content across paid and organic channels.
Each month, we combine platform insights, audience behaviours, and cultural trends to generate fresh, reactive, and always-on ideas that kept the brand relevant and engaging. This is all made possible by working as part of a tight-knit, highly collaborative team of talented client services, strategists, and creatives. Together, we moved fast, thought smart, and delivered work that cut through in a crowded category.
Culture
To fully understand what performed best, we regularly created multiple creative routes including, motion styles, copywriting and call to actions to identify what appealed most to our audience through Meta and Youtube ads.
New product launches
Serving up organic social media content, our “always on” dynamic creative team constantly kept our fingers on the social pulse and delivered standout motion, graphic and self-shot creative content solutions for the GDK instagram and TikTok channels.
For GDK, rapid social growth meant speaking Gen-Z's language. We kept the brand at the forefront of digital culture by identifying and partnering with resonant artists and creators. Together, we produced culturally native content that drove genuine engagement and successfully scaled the brand's online community from under 40k to 80k+ in the 2024 - 2025 period.
Paid ads
During my time at Goodsocial, the social production division of Goodstuff, I developed a strong foundation in performance marketing. Operating within a leading media agency provided a unique advantage: the ability to seamlessly blend creative production with media strategy. I specialize in A/B testing varying formats, creative assets, and copy variations to interpret performance metrics and consistently optimize client outcomes.
A/B Testing
G-SHOCK - Editorial
Moss - Fashion
DFS - Social
Gorillaz - Branding / Animation / Product
People Just Do Nothing - Music / TV
Nespresso - FMCG
Deliveroo - Performance
Beefeater - Alcohol
GDK - FMCG
Huel - Health
Kahlua - Alcohol
Goodsocial - Branding
Tideford - FMCG
Unilever - FMCG
Ministry of Defence x G-SHOCK - Electronics
Convatec - Healthcare