Art Direction
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Set Design
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Art Direction • Set Design •
Nespresso
Brief
Nespresso challenged us to expand their B2B and B2C narratives within the "Flavoured and Milk" worlds. Building on the momentum of Creative Cups, the brief required a comprehensive suite of hero films, key visuals, and social assets to launch the new Maple Pecan recipe alongside a new range of capsules and machines.
YouTube
Point of sale
Response
We anchored the creative strategy in the concept "Master Simplicity, Express Creativity." To visualize this, we designed bespoke sets and a fresh colour palette to differentiate the two worlds. We utilized indulgent, high-speed "liquid treatment" cinematography to celebrate the texture and body of the coffee, making the recipes the undisputed heroes of the visual storytelling.
Result
The campaign was deployed globally, delivering hundreds of assets across international markets. It drove immediate business impact, contributing to a 30% increase in VL machine sales and successfully establishing the new Maple Pecan flavour as a top-performing product online.
Agency — Hogarth Worldwide
Client — Nespresso
Art Director — Jonas Carvell
Senior Copywriter - Karishma Puri
Senior Art Director— Charlie Mason
ECD - Martin Pierson
Moss - Fashion
DFS - Social
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