Art Direction

• Paid Social

• Motion

• Art Direction • Paid Social • Motion •

Kahlua

Brief

Kahlúa sought to revitalise an existing lifestyle video asset for a paid social campaign across Instagram and YouTube. The client identified that the original content was failing to meet performance KPIs due to insufficient product focus, requiring a strategic edit to drive higher engagement and brand recall.

Response

To solve the "product blindness," we overlaid the existing footage with high-energy, dynamic motion graphics. These graphics integrated clear serving suggestions and recipe steps directly into the visual narrative, ensuring the Kahlúa bottle and branding remained the focal point without losing the lifestyle appeal of the original shoot.

Result

The optimized creative successfully reversed the performance trend, delivering a high-performing campaign that secured over 3.5 million impressions and 1.2 million views. The clearer product messaging led to a significant measurable uplift in brand consideration and click-through rates.

Agency — Ogilvy
Production — Hogarth Worldwide
Client — Kahlua (Pernod Ricard)
Art Director — Jonas Carvell
Senior Art Director— David Hutchinson
Account Manager — Jennifer Quiggin
Account Director — Lauren Birkbeck