Performance

• Pitch

• Addressable Content

• Performance • Pitch • Addressable Content •

Deliveroo

Agency - Hogarth worldwide
ECD - Martin Pierson
Art Director - Jonas Carvell
Copywriter - John Cook

OOH

To further develop the creative offering we tested different outputs including motion graphics o bring the messaging and imagery to life, this was then tested in OOH locations, reflecting the digital strategy of hyperlocalisation into the physical world. The example here demonstrates a digital screen outside a shopping centre in Croydon, south London.

We won Deliveroo’s global creative overspill agency in 2023, tasked with delivering a geotargeted campaign that was created a compelling offering to customers across OOH, Display Banners and Social Media channels. We crafted this concept which spoke to true to the end user’s experience of excitedly tearing open the distinctive Deliverooo paper bag and tucking into their favourite meal on takeaway night.

Deliveroo’s business goals for that year was to win “hyperlocal” audiences, this meant targeting specific areas / demographics with varying deals with different messaging, creative styles and money saving. We worked directly with the addressable content team to create master versions of the create route, these templates were then used to be adapted to each area, using data insights that identified what popular local food choices were.

Social

Storyboarding social media reels, testing the messaging and CTAs to the user, including as images of popular local food choices.

Alternative routes

We also tested more brand-led creative routes using bold Deliveroo colours and food on colourful backgrounds. Below are some examples of the web and email ads we created.