Branding

• Motion

• Powerpoint

• Branding • Motion • Powerpoint •

Goodsocial

Creative Direction - Jonas Carvell
Motion - Nics Clavier
Graphic Designer - Kevin O’Brien
Graphic Designer - Philia Perekekeme

Brief

Goodsocial had outgrown its original identity. What began as a scrappy, execution-led social studio was now operating as a strategic creative partner trusted to shape ideas, not just make posts. The brand needed to evolve to reflect this shift: clearer in its positioning, sharper in its tone, and more confident in how it showed up to clients.

Motion

Response

goodsocial refined its positioning, visual language, and tone of voice to focus on clarity, confidence, and usefulness. The identity system was designed to be modular and dynamic — bold typography, restrained colour, and simple graphic devices that move effortlessly across platforms. Everything was built with real-world application in mind, not just brand guidelines.

Motion

Merch

Result

A sharper, more confident goodsocial, one that looks like the studio it had already become. The rebrand clarified what goodsocial stands for, improved perception with prospective clients, and created a flexible system that supports growth without slowing the work down.