Healthcare
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Art Direction
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Healthcare • Art Direction • Print •
Brief
Convatec, a global medical products and technologies company, sought to evolve its brand identity by shifting the focus from purely clinical solutions to the human experience of living with chronic conditions. The objective was to launch the new "Forever Caring" brand promise through a series of "Key Visual" posters.
Response
We developed a high-impact visual narrative centered on the concept of unwavering resilience. The creative strategy focused on authentic representation and "people-first" storytelling. With human-centric copywriting uses authentic imagery and diverse representation to create an integrated brand voice.
Result
The campaign was physically rolled out as a series of high-quality printed posters distributed in and around private medical locations across the UK successfully reducing patient stigma while strengthening engagement with healthcare professionals.
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